How To Blog a Book

How To Blog a Book

How to Blog a Book

What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s not a lack of knowledge. And it’s definitely not a lack of desire.

If you ask most people why they haven’t finished their book, they’ll tell you they don’t have time.

We’re all busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time writing, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire book?

You’ve Probably Already Written It

It’s true. If you have a blog, and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organise and give it a light edit.

If you don’t have a blog (why not?), or your blog is young, blogging your book is even easier, since you can plan your content around your book topic.

Here’s how it works.

Think of your blog categories as sections, and each blog post as a chapter. You can loosely organise your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.

Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action. It won’t make sense to promote your services or products—or worse, affiliate offers—within a book.

 Why you must Edit

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor who you will have engaged for:

  1. Flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
  2. Spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes, and book readers are less forgiving than blog readers.
  3. Content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing, or that could be explained in greater detail.

That’s it! Revise, and you’re ready to publish.

 

 Think no one will read a book that’s repurposed from your blog?

Think again. Bloggers have used this method to write books for years, and some of them are spectacularly successful. Darren Rowse of ProBlogger.net fame wrote and published his wildly popular blogging guide based entirely on content he’d already published on his blog. He found that even though the content was freely available, people bought the book because they wanted the convenience of having it organized for them in one document.

Even fiction writers have discovered the power of blogging a book. Andy Weir, the author of “The Martian,” first published his book one chapter at a time on a blog.

Don’t continue to let excuses hold you back from publishing your book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get publishing!

 

Contact me if you don't want to do this yourself

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Self-Doubt Thrives When You Compare Yourself to Other Writers

Self-Doubt Thrives When You Compare Yourself to Other Writers

 Have you ever finished a wonderful book that, when you put it down, only left you feeling full of self-doubt? Because you think you’ll never write that well? Repeat after me 😊 I will never do this again! Comparing yourself to other writers can only damage your future successes. You may not be at the same experience level of those you’re comparing yourself to, and another person’s success may not be the magical transformation you feel it will be. 

 It’s not magic

Self-doubt can arise from the comparisons you make between you and fellow writers. Some may seem to have the Midas touch no matter what genre they write in–but you don’t know how many rewrites and edits they put that work through before it hit the bookshelves. 

 Those writers who are successful have likely spent an enormous amount of time and effort on their writing. It may look easy, but chances are they went through the same self-doubting process about their own potential for success. 

 Fear of exposure

Comparison to others and the self-doubt that follows goes on in every business – but it’s more prevalent in writing because you’re always putting yourself out there, presenting yourself and your ideas to others, particularly your friends and family (why do we feel more nervous about this audience?). They’ve been hearing for a long time about your writing, now they will see for themselves how good (or not) you are. 

The massive and constant success of others can make you feel like such a failure–because someone is always making more money than you or seems to be successful with everything they publish. 

Defeat the comparisons 

Comparisons like that are treacherous to your own self-confidence and can defeat what you’re trying to accomplish. You may not be aware of their many unfinished novels in the past or of how much time and money they’ve spent getting to this point. 

One way to view comparisons is to see them as challenges. “If she can do it, so can I!” may be exactly the boost you need to act, and make your own dreams come true. Note also that success for writers in the 21st Century is as much about marketing as it is about writing. Educate yourself on the strategies used by successful writers to get book sales.

 Strategise

Competition is fierce among writers. Looking into the strategies of other writers can be a good thing if you use them as models rather than comparing yourself to them negatively.  

Self-doubt can grow to be the nemesis of your future. Guard against comparing yourself to others negatively and focus on getting your writing to be the best it can be.

 

If you struggle with self-doubt why not join me for a 21-day Stop Thinking, Start Writing challenge 

Starts 22 February 2021